Ceiling Fans Direct Privacy Policy

1. Introduction

Ceiling Fans Direct ("we," "us," "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make purchases, or interact with our services.

We are bound by the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and other applicable privacy laws.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

Account Information: Name, email address, phone number, date of birth
Billing and Shipping Information: Postal address, billing address, payment method details
Order Information: Purchase history, product preferences, order tracking details
Communication Information: Messages, reviews, survey responses, customer service interactions
Marketing Preferences: Subscription preferences, communication preferences

2.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information:

Device Information: IP address, browser type, device type, operating system
Usage Data: Pages visited, time spent on site, referral sources, search terms
Location Data: General geographic location based on IP address
Cookies and Similar Technologies: See our Cookie Policy section below

2.3 Information from Third Parties

We may receive information about you from:

Payment Processors: Transaction details and payment verification
Social Media Platforms: If you connect your social media accounts
Marketing Partners: Demographics and interests for targeted advertising
Public Sources: Information available in public records or directories

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Order Processing and Fulfillment

Processing and fulfilling your orders
Managing payments and billing
Coordinating shipping and delivery
Providing order updates and tracking information

3.2 Customer Service

Responding to your inquiries and support requests
Resolving disputes and processing returns
Providing product information and recommendations
Conducting customer satisfaction surveys

3.3 Marketing and Communications

Sending promotional emails and newsletters (with your consent)
Displaying targeted advertisements
Conducting market research and analysis
Personalizing your shopping experience

3.4 Business Operations

Maintaining and improving our website and services
Analyzing website usage and performance
Preventing fraud and ensuring security
Complying with legal obligations

3.5 Legal Compliance

Responding to legal requests and court orders
Enforcing our terms of service
Protecting our rights and interests
Complying with tax and accounting requirements

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who assist us in:

Payment processing (e.g., Stripe, PayPal)
Shipping and logistics (e.g., Australia Post, courier services)
Email marketing (e.g., Mailchimp, Klaviyo)
Website analytics (e.g., Google Analytics)
Customer support tools
Cloud hosting services

4.2 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new owner.

4.3 Legal Requirements

We may disclose your information when required by law or to:

Respond to legal process or government requests
Protect our rights, property, or safety
Prevent fraud or illegal activities
Enforce our terms of service

4.4 With Your Consent

We may share your information with other parties when you explicitly consent to such sharing.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of sensitive data in transit and at rest
Secure Socket Layer (SSL) technology for data transmission
Regular security audits and monitoring
Access controls and authentication requirements
Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

Account Information: Retained while your account is active and for 7 years after closure
Order Information: Retained for 7 years for tax and accounting purposes
Marketing Data: Retained until you unsubscribe or withdraw consent
Website Analytics: Anonymized data retained for 26 months

7. Your Rights and Choices

Under Australian privacy law, you have the following rights:

7.1 Access and Correction

You can request access to your personal information and ask us to correct any inaccuracies.

7.2 Deletion

You can request deletion of your personal information, subject to certain legal requirements.

7.3 Marketing Opt-Out

You can unsubscribe from marketing communications at any time by:

Clicking the unsubscribe link in emails
Updating your account preferences
Contacting us directly

7.4 Cookie Management

You can manage cookies through your browser settings or our cookie preference center.

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

8. Cookies and Similar Technologies

8.1 Types of Cookies We Use

Essential Cookies: Required for website functionality
Performance Cookies: Help us understand how visitors use our site
Functionality Cookies: Remember your preferences and settings
Targeting Cookies: Used for advertising and personalization

8.2 Third-Party Cookies

We use third-party services that may set cookies, including:

Google Analytics for website analytics
Facebook Pixel for advertising
Payment processors for transaction processing

8.3 Managing Cookies

You can control cookies through your browser settings or by using our cookie preference center. Note that disabling certain cookies may affect website functionality.

9. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.