Ceiling Fans Direct Privacy Policy
1. Introduction
Ceiling Fans Direct ("we," "us," "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make purchases, or interact with our services.
We are bound by the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and other applicable privacy laws.
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us, including:
- Account Information: Name, email address, phone number, date of birth
- Billing and Shipping Information: Postal address, billing address, payment method details
- Order Information: Purchase history, product preferences, order tracking details
- Communication Information: Messages, reviews, survey responses, customer service interactions
- Marketing Preferences: Subscription preferences, communication preferences
2.2 Information We Collect Automatically
When you visit our website, we automatically collect certain information:
- Device Information: IP address, browser type, device type, operating system
- Usage Data: Pages visited, time spent on site, referral sources, search terms
- Location Data: General geographic location based on IP address
- Cookies and Similar Technologies: See our Cookie Policy section below
2.3 Information from Third Parties
We may receive information about you from:
- Payment Processors: Transaction details and payment verification
- Social Media Platforms: If you connect your social media accounts
- Marketing Partners: Demographics and interests for targeted advertising
- Public Sources: Information available in public records or directories
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 Order Processing and Fulfillment
- Processing and fulfilling your orders
- Managing payments and billing
- Coordinating shipping and delivery
- Providing order updates and tracking information
3.2 Customer Service
- Responding to your inquiries and support requests
- Resolving disputes and processing returns
- Providing product information and recommendations
- Conducting customer satisfaction surveys
3.3 Marketing and Communications
- Sending promotional emails and newsletters (with your consent)
- Displaying targeted advertisements
- Conducting market research and analysis
- Personalizing your shopping experience
3.4 Business Operations
- Maintaining and improving our website and services
- Analyzing website usage and performance
- Preventing fraud and ensuring security
- Complying with legal obligations
3.5 Legal Compliance
- Responding to legal requests and court orders
- Enforcing our terms of service
- Protecting our rights and interests
- Complying with tax and accounting requirements
4. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
4.1 Service Providers
We share information with trusted third-party service providers who assist us in:
- Payment processing (e.g., Stripe, PayPal)
- Shipping and logistics (e.g., Australia Post, courier services)
- Email marketing (e.g., Mailchimp, Klaviyo)
- Website analytics (e.g., Google Analytics)
- Customer support tools
- Cloud hosting services
4.2 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new owner.
4.3 Legal Requirements
We may disclose your information when required by law or to:
- Respond to legal process or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Enforce our terms of service
4.4 With Your Consent
We may share your information with other parties when you explicitly consent to such sharing.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data in transit and at rest
- Secure Socket Layer (SSL) technology for data transmission
- Regular security audits and monitoring
- Access controls and authentication requirements
- Employee training on data protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Account Information: Retained while your account is active and for 7 years after closure
- Order Information: Retained for 7 years for tax and accounting purposes
- Marketing Data: Retained until you unsubscribe or withdraw consent
- Website Analytics: Anonymized data retained for 26 months
7. Your Rights and Choices
Under Australian privacy law, you have the following rights:
7.1 Access and Correction
You can request access to your personal information and ask us to correct any inaccuracies.
7.2 Deletion
You can request deletion of your personal information, subject to certain legal requirements.
7.3 Marketing Opt-Out
You can unsubscribe from marketing communications at any time by:
- Clicking the unsubscribe link in emails
- Updating your account preferences
- Contacting us directly
7.4 Cookie Management
You can manage cookies through your browser settings or our cookie preference center.
To exercise these rights, please contact us using the information provided in the "Contact Us" section.
8. Cookies and Similar Technologies
8.1 Types of Cookies We Use
- Essential Cookies: Required for website functionality
- Performance Cookies: Help us understand how visitors use our site
- Functionality Cookies: Remember your preferences and settings
- Targeting Cookies: Used for advertising and personalization
8.2 Third-Party Cookies
We use third-party services that may set cookies, including:
- Google Analytics for website analytics
- Facebook Pixel for advertising
- Payment processors for transaction processing
8.3 Managing Cookies
You can control cookies through your browser settings or by using our cookie preference center. Note that disabling certain cookies may affect website functionality.
9. Children's Privacy
Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.